Strategy development: past, present and future

Abstract

Aims to provide an overview of major work that has been carried out in the area of strategy development in the past and outlines how it will develop in the future. Presents an analysis of the term “strategy”. Discusses the evolution of different conceptual frameworks over time together with their impact on today′s understanding of strategy formulation and implementation. Concludes by presenting the requirements for a dynamic approach to strategy development together with the way in which it can be realized.

Planning Horizon as a Key Element of a Competitive Strategy

“…In this case there is a weak 3 and average 4 correlation between the strategic priority, i.e. dynamic growth, and having a substantial advantage over competitors.…”

“…dynamic growth, is related to a decrease 2 It is possible to rank questions according to their size, it is not possible to indicate quantitative differences among questions. 3 Average revenue dynamics in 2009. 4 Average revenue dynamics in 2010, 2011 and 2009-2011.…”

What makes strategy making across the sales-marketing interface more successful?

“…A close examination of the stream of literature on MSM, however, reveals that there is a lack of theoretical frameworks that (a) combine the planning and implementation orientations, (b) highlight the process perspective of MSM, and (c) help us understand how marketing strategies may best be made when different, yet closely-related functions such as sales and marketing are likely to be involved in the process. Extant management literature has highlighted the various types of organizational strategies and broad steps involved in strategy formulation (Chaffee 1985;Feurer and Chaharbaghi 1995;Harrigan 1980;Huff and Reger 1987;Narayanan and Fahey 1982). However, it hasn't explored the nuances and finer details of the strategy creation process.…”

Caracterización de la formación de la estrategia En organizaciones del mercado FOREX

“…Sin un consenso sobre la definición de estrategia, se destacan los esfuerzos por determinar las dimensiones y evolución histórica del concepto en los estudios de Bracker (1980);Feurer & Chaharbaghi (1995) Ronda & López (2008) presenta un interesante estudio de la relación entre definiciones del concepto mediante el análisis de redes sociales, intentando establecer puntos de convergencia conceptual.…”