Strategy and Tactics of Communication Arts in the Works of Blanche Staff (1845-1911)

Abstract

The article is devoted to studying the recommendations of the communicative behavior of French high society representatives at the end of the 19th century. The study is relied on the most famous works of Blanche Staff (1845-1911) where the guidance of good manners, applied to different situations of communication in the defined sections of society, was described. The author's concepts about the rules of good tone and demands for the strategy and tactics of conduct's rules are rejected in the introduction of her books. Verbal and non-verbal aspects of behavior are treated as elements of the institutional communication system. In this article the author's remarks on the French status-oriented discourse are also analyzed.