Strategy and performance of audiovisual streaming platforms
Rodrigo Afonso de Moraes,
Fábio de Oliveira Paula,
Jorge Ferreira da Silva
Abstract:Purpose: This work aims to analyze and classify the competitive strategies of 37 streaming platforms and identify which strategic groups perform better globally.
Design/methodology/approach: This study is based on the structure-conduct-performance paradigm and uses Porter's typology to reach its goal. It classified the 37 platforms into their respective strategic groups based on eight strategic variables using k-means cluster analysis. Then, group performances were compared using ANOVA to test the mean differe… Show more
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