Handbuch Strategische Kommunikation 2014
DOI: 10.1007/978-3-658-04776-4_5-1
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Strategische Planung und Umsetzung einer Integrierten Kommunikation: die Nachfragerperspektive

Franz‐Rudolf Esch
1
,
Christian Brünner
2
,
Janina Petri
3
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Cited by 5 publications
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