Strategija „Od polja do stola”: pokušaj simbioze proizvodnje hrane i ekologije u Evropskoj Uniji

Damnjanović, Aleksandar; Živanović, Nada; Vasilkov, Zorančo

doi:10.18485/ecologica.2022.29.105.3

Cited by 3 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…У рaзним истрaживaњимa у рeгиoну прaти сe рaзвoj пoслoвнoг кoнцeптa oд мaркeтингa дo хoлистичкoг мaркeтингa и хoлистичкoг упрaвљaњa мaркoм (Gligorijević 2006;Stanković 2007). Aнaлизирajу сe мoгућнoсти примjeнe хoлистичкoг мaркeтингa у рaзним прoфитaбилним и нeпрoфитaбилним дjeлaтнoстимa дo примjeнe хoлистичкoг мaркeтингa у прoизвoдњи и прoмeту oргaнскe хрaнe, a свe у функциjи oдрживoг рaзвoja (Davčik 2004 2002). Maркeтиншкa oриjeнтaциja пoљoприврeдних прeдузeћa, утицaj истрaживaњa мaркeтингa нa дoнoшeњe oдлукa у пoљoприврeдним прeдузeћимa и рaзвoj пoслoвнe кoнцeпциje или пoслoвнe oриjeнтaциje пoљoприврeдних прoизвoђaчa, сa чeтири oснoвнa кoнцeптa (кoнцeпт прoизвoдњe или прoизвoднa oриjeнтaциja, кoнцeпт прoизвoдa или oриjeнтaциja нa прoизвoд, кoнцeпт прoдaje или прoдajнa oриjeнтaциja и кoнцeпт мaркeтингa или мaркeтиншка oриjeнтaциja) (Цвиjaнoвић и Пoпoвић 2002).…”

Section: еволуција маркетингаunclassified

“…У пoсљeдњe чeтири дeцeниje рaзвиjeни су мнoгoбрojни приступи кojи пoкушaвajу дa нa jeдинствeн нaчин дajу oбjaшњeњe мoдeрних пoслoвних прoцeсa. Кaдa сe гoвoри o интeгрисaнoм мaркeтингу (Integrated Marketing), вeћинa aутoрa и примјeрa из прaксe гoвoри o интeгрaциjи функциja и пojeдиних aкциja прeдузeћa кoja би трeбaлo дa их спojи у jeдну цјeлину, jeдaн мaркeтиншки "глaс" (Davčik 2004(Davčik , 2006.…”

Section: интEгрисaни мAркeтинг у Aгрoсeктoруunclassified

See 1 more Smart Citation

Historical development, significance and application of marketing in agribusiness

Dončić,

Trkulja

2024

ORUPRS

View full text Add to dashboard Cite

Market conditions in which the agricultural sector does business are continuously changing and developing. The agricultural sector competes with the competition when the only constants in agricultural production are great turbulences of agroclimatic conditions, and permanent changes in the market. Those changes are happening rapidly, which causes oscillations in business results, and it often leads to disappointment and desertion of the agricultural sector, especially by young, mobile, and working people. This chapter aims to offer a concept of modern marketing, so its implementation into the agricultural sector would contribute to more efficient and effective work. Also, it would lead to better results for all partakers of agricultural sectors, especially agricultural producers. Today, the battle for a better and more profitable position of agricultural producers in domestic and foreign markets is unimaginable without applying strategies and tools of modern marketing. To master the competitive advantage and maintain it on the market for a long time is a complicated process for the biggest and richest companies of today. It is especially hard and complex for participants from the agricultural sector because of the countless specificities of agricultural producers, and agricultural production itself. The finding of the review and research is that domestic agricultural producers are the main, but the weakest link in the chain of the agricultural sector. They are faintly, or not at all prone to using marketing management, strategies, and tools of marketing, like market segmentation, targeting, product differentiation, as well as combining elements of the marketing mix in their business activities and their value offer to customers. By doing this, they significantly make their market position more difficult, and they reduce competitiveness on both domestic and foreign markets of agricultural products, or in a broader sense, the whole agricultural sector. The most current trends of modern marketing practice are represented in this review, together with solutions for their implementation into the agricultural sector.

show abstract

Section: еволуција маркетингаunclassified

Section: интEгрисaни мAркeтинг у Aгрoсeктoруunclassified

Historical development, significance and application of marketing in agribusiness

Dončić,

Trkulja

2024

ORUPRS

View full text Add to dashboard Cite

show abstract

Food Loss and Food Waste Along the Food Supply Chain – An International Perspective

Jeremić,

Matkovski,

Đokić

et al. 2024

PROBL EKOROZW

View full text Add to dashboard Cite

Food loss and waste represents a global problem which is characteristic for all food supply chain sectors and all groups of countries. On average, every year one third of the total amount of food produced is lost or wasted, which indicates an extremely high level of inefficiency in the food supply chain. One of the key characteristics of food loss and waste is a wide range of ecological, economic and social implications, which is why this problem has become the subject of many national and global agendas. Although there is still no unique definition of the term food loss and waste and unique data collection methodology, many authors have researched this topic so far. Therefore, this paper's aim was to research the existing literature on the phenomenon of food loss and waste, as well as to observe trends of the amount of food loss and waste in the world and the EU. The results indicated that the differences between developed and developing countries have changed, and the amount of food waste in both groups of countries at the household level is now quite uniform. At the level of the EU, the household sector is also the largest generator of food waste.

show abstract

The contribution of agriculture to the realization of the concept of sustainable development

Đurić,

Tomaš-Simin,

Lukač-Bulatović

et al. 2023

Ekon: teor praks

View full text Add to dashboard Cite

The concept of sustainable development represents a globally accepted development model in all segments of the economy and society, including agriculture. The aim of the paper is to show, by systematizing past experiences, the contribution that agriculture makes in the realm of realizing the concept of sustainable development, with a special emphasis on food security in developing countries. The paper specifically analyzes the impact of agriculture on the ecological, economic and social dimensions of sustainable development. The main contribution of agriculture in the field of ecological sustainability is minimizing the harmful impact on natural resources and ensuring the production of a sufficient amount of healthy and safe food. One of the factors that contributes to the economic sustainability of agricultural farms, and thus of rural areas, is the diversification of the economic activities of the rural population with adequate measures of financial support for agriculture. Ensuring the economic motivation of the rural population to earn money and live in rural areas, with respect for human rights, is the basis for achieving long-term social and demographic sustainability.

show abstract

Strategija „Od polja do stola”: pokušaj simbioze proizvodnje hrane i ekologije u Evropskoj Uniji

Cited by 3 publications

References 0 publications

Historical development, significance and application of marketing in agribusiness

Historical development, significance and application of marketing in agribusiness

Food Loss and Food Waste Along the Food Supply Chain – An International Perspective

The contribution of agriculture to the realization of the concept of sustainable development

Contact Info

Product

Resources

About