“…In this category, a business model's function is defined as supporting management in defining and developing the firm's strategy (e.g. Porter, ; Chesbrough and Rosenbloom, ; Osterwalder, ; Osterwalder et al., ; Baden‐Fuller and Morgan, ; Casadesus‐Masanell and Ricart, ; Casadesus‐Masanell and Zhu, , ; Gambardella and McGahan, ; Lecocq et al., ; Plé et al., ; Teece, ; George and Bock, ; Aspara et al., ; De Reuver et al., ; Enkel and Mezger, ; Günzel and Holm, ; Kastalli and Looy, ; Markides, ; Schneider and Spieth, ; Simmons et al., ).…”