Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Abstract

During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with their players on returning to play. To become better informed and prepared for future crisis management, this study examines consumer responses to these opposing strategies. We also identify how perceived organizational legitimacy, trustworthiness, reliance, and justifiability have an impact on consumer multimedia consumption of the games. A sample of 503 participants responded to an online questionnaire regarding the contrasting decisions taken by the GBL and the EPL during the global health crisis. SEM with multi-group analysis was conducted to test the research hypotheses. When comparing the two selected sport leagues, the league that reached an agreement with their players experienced higher levels of perceived legitimacy while needing fewer perceptions of trustworthiness, reliance, and justifiability to obtain higher multimedia consumption intention from consumers.

The effect of management control systems in managing the unknown: Does the market appreciate the breadth of vision?

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“I Think You Are Trustworthy, Need I Say More?” The Factor Structure and Practicalities of Trustworthiness Assessment

“…To this day, these scales have served as two of the most predominantly employed measures of trustworthiness in literature, but the research examining their underlying factor validity has been surprisingly scant. At the time of this writing, both scales have been cited thousands of times (based on a Google Scholar search), as well as employed in research published as recently as the same month of this writing (e.g., Navarro-Picado et al, 2022;Tacke et al, 2022). In many cases, the scales are not modified beyond changing the referent, or only items representing some of the factors are used.…”