Strategies of Application of Digital Tools of Small Business Management During the Coronavirus Pandemic

Abstract

This paper concerns new technological trends of digitalization processes related to small and middle-size businesses; it proves that the current crisis and its consequences will undoubtedly speed up digitalization of Russian companies. The article also gives grounds for the statement that owing to broken traditional links and operation methods, the coronavirus crisis has made all the companies change fast and develop a new strategy during the pandemic, as well as think about their post-pandemic development strategies. This paper states that business models, which are currently changing, will be undergoing substantial changes during the post-crisis period owing to integration of cutting-edge digital technologies. The article points out that the lessons that small business managers will learn from the coronavirus consequences shall determine the fate of their companies and the entire national economy in both the short-term and the long-term run. The paper suggests that the task of total digitalization of small businesses should be resolved by applying joint efficient management solutions and a special state information system to search and select efficient and relatively inexpensive digital projects to be implemented in small businesses.