IntroductionTo be competitive in today's increasingly difficult marketplace, companies must develop products which are both cost effective, in terms of their life-cycle costs, and of a high quality [1][2][3][4][5]. Initial customer purchase is dependent on products meeting such specifications, and any subsequent failure of the product to live up to customer expectations will limit further sales due to customer dissatisfaction. In many situations the two criteria of cost-effectiveness and quality are linked inextricably. For example, Brennan and Stracener[5] define quality to be "giving the customer the best value within the constraints of their requirements", where "value" may well encompass cost considerations. An alternative definition of quality [6] is "the totality of features and characteristics of a product, process or service that bear on its ability to satisfy stated or implied needs". Once again, cost-effectiveness is likely to be one of the performance characteristics by which an item or product is judged. According to Bentley[7], the reliability of a product can be defined as "its ability to retain its quality", or "the projection of initial quality into future time". As a result, quality and reliability, together with associated characteristics such as maintainability and supportability, are closely related.Until relatively recently, product quality was considered as a consequence of the product design. However, the Japanese emphasis on quality has led to a worldwide adoption of a technique known as total quality management (TQM), in which quality serves as a driver of, rather than a result of, product design. Implementation of this strategy leads to significant improvements in product quality [7][8][9]. Indeed, according to , "Organisations with successful quality improvements can enjoy significant competitive advantages". Under the TQM philosophy, characteristics such as reliability, maintainability, supportability (RMS) and cost-effectiveness can no longer be incorporated into the product at an intermediate stage of product development. Instead it is widely accepted that in order to improve the quality of a product, an integrated product development approach should be taken, whereby a design trade-off driven by reliability, maintainability and supportability issues is