2024
DOI: 10.51594/csitrj.v5i3.861
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Strategies for Leveraging Big Data and Analytics for Business Development: A Comprehensive Review Across Sectors

Nneka Adaobi Ochuba,
Olukunle Oladipupo Amoo,
Enyinaya Stefano Okafor
et al.

Abstract: In today's data-driven world, the ability to effectively leverage big data and analytics has become a key driver of business development across sectors. This comprehensive review explores strategies for leveraging big data and analytics to drive business development, focusing on key trends, challenges, and best practices. The review begins by highlighting the importance of big data and analytics in enabling companies to gain actionable insights from vast amounts of data. It then examines various strategies for… Show more

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Cited by 3 publications
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References 49 publications
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