The article summarizes theoretical generalization and proposes to solve the scientific problem of improving the methodological and practical foundations of industrial production management. The purpose of the article is to substantiate the priority of the role of productivity theory in the economic management system, the necessity of introducing its criteria and the application of a systematic approach to the management of production productivity. The priority is given to the role of the theory of productivity in the economic management system, the need to introduce its criteria. The scientific novelty of the obtained results is to improve the methodology of research of the economic category 'production productivity', in particular: its content, criteria, systems of indicators that will allow to evaluate the efficiency and optimality of the use of production resources, the possibility of achieving the enterprise profitability and economic stability. The article proposes a production performance management model that considers the production process as a flow, connecting the internal and external environments of the enterprise. The state of production productivity at the leading industrial enterprises of Ukraine has been analyzed. Object of the research is production productivity, its criteria, system of indicators of evaluation of efficiency and optimization of the use of production resources, ensuring competitive functioning of enterprises. Research methods. General scientific methods of research are applied in the article, in particular: systematic approach-in reflection of the state of the theory of production productivity; statistical and economic analysis-in assessing the economic performance of enterprises and the impact of key factors on productivity dynamics.