Abstract:This study analyzed men’s lifestyle websites within the Pick-Up Artist (PUA) community. Employing a feminist post-structural framework, this analysis investigates how heterosexual masculinity is constructed online and aims to examine how sexual activity with multiple women is positioned as valuable to men. Four interpretive repertoires emerged: uncovering the natural —mental and physical work were required to access an authentic, natural maleness; militarization — men were rallied to defend male privilege; fem… Show more
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