2015
DOI: 10.31901/24566594.2015/06.01.01
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Strategies Adopted by Women Entrepreneurs to Ensure Small Business Success in the Nkonkobe Municipality, Eastern Cape

Abstract: The important role women entrepreneur plays to combat unemployment should not be underestimated, especially in countries with growing unemployment rates such as South Africa. This study examined the strategies adopted by women entrepreneurs to ensure small business success in the Nkonkobe Municipality, Eastern Cape. The objectives of the study were to identify business strategies adopted by women entrepreneurs to remain sustainable and completely effective in the market. The study also identified the impact of… Show more

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“…Women have broken out of traditional gender roles to get into business and be independent. Various research studies show that women start their own businesses because they want independence, control and that they are assured that their businesses will deliver income and personal satisfaction (Ewere, Adu, & Ibrahim3, 2015). Almost all of the respondents were not looking for employment (72%) as more than half (67%) were fully employed.…”
Section: Resultsmentioning
confidence: 99%
“…Women have broken out of traditional gender roles to get into business and be independent. Various research studies show that women start their own businesses because they want independence, control and that they are assured that their businesses will deliver income and personal satisfaction (Ewere, Adu, & Ibrahim3, 2015). Almost all of the respondents were not looking for employment (72%) as more than half (67%) were fully employed.…”
Section: Resultsmentioning
confidence: 99%
“…This is also confirmed in a study by Wendy (2007) that showed that the workfamily interface demands associated with running a business and managing home Women entrepreneurs in Botswana responsibilities tend to seriously restrict the growth and potential of many women-owned business ventures. At the same time, lack of access to information communication technology that includes gadgets such as computers, internet, video conferencing and others to ensure smooth business communication with stakeholders and quicken business transaction, as well as enabling ease access, storage and retrieval of critical business data continues to be a challenge for women entrepreneurs (Ewere et al, 2015;Dutta and Bibao-Osorio, 2012). Lack of both access to as well as knowledge of how to use these gadgets leaves women entrepreneurs with the challenges of keeping pace with the fast-changing business information thus affecting the viability of their ventures (Motilewa et al, 2015).…”
Section: Challenges Women Entrepreneurs Facementioning
confidence: 99%
“…According to Ewere, Adu, and Ibrahim (2015), a study carried out in Nkonkobe Municipality, Eastern Cape South Africa, revealed that the strategies adopted by women entrepreneurs have a positive effect on the success of small businesses. The complexity of women's lives and domestic responsibilities makes them not very productive in formal employment because of the strict duration, which often conflicts with their many roles.…”
Section: Introductionmentioning
confidence: 99%