Strategic Vectors for Enterprise Development in the Context of the Digitalization of the Economy

Abstract

In the realities of the digital economy there are fast and permanent processes of digitalization of economic relations and economic activity, technologies, information and knowledge in the field of business management are becoming increasingly important. Modern economic conditions in which enterprises operate are characterized by globality, dynamism and uncertainty. One of the main factors that can ensure the company's stability in the market and help strengthen its position is a well-founded development strategy. 
 Depending on the direction of enterprise development, it is important to distinguish such strategies as intensification, integration and diversification, which can be applied individually or in combination. The need to adapt to the conditions of comprehensive digitalization requires enterprises to take an innovative approach to their activities, and the harmonization of the mechanism of strategic management of innovative development of the enterprise should consist of determining the vector of innovative transformations. Knowledge is very important in the innovation process, because it is not only an important contribution, but also the result of the process of transformation of innovation culture of enterprises. 
 The use of modern methods of e-commerce, digital platforms and blockchain allows companies to gain new benefits and opportunities. Enterprises that choose as a strategic vector of development a systematic combination of innovative approach to their activities, analysis of internal and external resources of development, adequate adaptation to the external realities of the digital economy, achieve high results in the present and future.

Devising approaches to modeling enterprise business processes under conditions of modern digital technologies

“…There is a large number of scientific opinions and approaches regarding the essence and use of digital technologies in enterprises, which have been proposed by modern researchers [1][2][3][4][5][6][7][8][9][10].…”

“…In work [1] it was determined that digital technologies in the activities of enterprises would help use their capabilities more effectively under the influence of the internal and external environment and ensure effective functioning regardless of the influence of adverse factors. However, until this issue is resolved, there is no comprehensive direction on a systematic approach to modeling the enterprise's business processes.…”

Цифровізація Економіки Як Фактор Стійкого Розвитку Держави На Тлі Масштабної Воєнної Агресії (Український Досвід)

“…There are also isolated studies of the impact of digitalization on the state of national economies, in particular: Kibik, et al (2022) pointed out the need to adapt to the conditions of complex digitalization, which requires enterprises to be innovative in their operations and relevant to determine the vector of innovative transformation. Vasyltsiv et al (2022) investigated the areas targeted by state policy in the development of the digital economy of Ukraine and came to a conclusion about the average level of development (favorable condition) of the digital-technological environment.…”

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“…Much research is devoted to diversification processes toward digitalizing goods, works, or services (Kibib et al, 2022). Diversification programs may include one of the following methods (Peresadko, 2008).…”