“…Bearing in mind the prevalence of interfirm cooperation in the business world (Blois, 1972;Richardson, 1972) and, therefore, the notorious embeddedness of the firm (Ben-Porath, 1980;Granovetter, 1985), some scholars and researchers begin to challenge the above-mentioned dominant (yet unrealistic) perspective on strategy by making contributions on a ''relational'' view of corporate strategy -a view that is in line with the works of Snehota (2006, 1989), Normann and Ramirez (1993), Wilkinson and Young (1994), Juttner and Schlange (1996), Ford et al (1998), Tikkanen and Halinen (2003), Ford and Mouzas (2007), and Baraldi, Brennan, Harrison, Tunisini, and Zolkiewski (2007), and that consubstantiates the missing perspective that Axelsson (1992a) alludes to.…”