“…The strategic combination of individual and social learning is adaptive when decisions or problems are challenging, such as when environments change over time such that social information may become outdated (Boyd & Richerson, 1995;Enquist et al, 2007;Rogers, 1988), or when solutions are causally opaque or multidimensional, such that they cannot be acquired by individual learning alone and require the social learning of accumulated past solutions (Boyd & Richerson, 1985, 1995. People show this strategic mix of individual and social learning in the lab (Kameda & Nakanishi, 2003;McElreath et al, 2005;Mesoudi, 2008;Morgan, Rendell, Ehn, Hoppitt, & Laland, 2011;Toelch, Bruce, Newson, Richerson, & Reader, 2014;Toelch et al, 2009) and the real world (Beheim, Thigpen, & McElreath, 2014;Miu, Gulley, Laland, & Rendell, 2018) (although sometimes imperfectly (Mesoudi, 2011)). When combined appropriately, individual and social learning can generate cumulative cultural evolution at the population level, where innovations generated via individual learning are preserved and accumulated over generations via social learning (Mesoudi & Thornton, 2018).…”