Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products

Sahoo, Saroj Kumar; Sahoo, Sandhyarani; Cagáňová, M. A. Dagmar

doi:10.1080/15332667.2024.2405329

Journal of Relationship Marketing

2024

DOI: 10.1080/15332667.2024.2405329

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Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products

Saroj Kumar Sahoo,

Sandhyarani Sahoo,

M. A. Dagmar Cagáňová

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Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products

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References 62 publications

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