Global Challenges, National Initiatives, and Institutional Responses 2016
DOI: 10.1007/978-94-6300-675-0_7
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Strategic Positioning in Australian Higher Education

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Cited by 3 publications
(2 citation statements)
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“…Fumasoli and Lepori (2011) illustrate how the positioning patterns of three Swiss higher education institutions result to both deliberate and emergent strategies, even if with different degrees of success. Similar results can be found in Mahat (2015) regarding the distinctive positioning attempts of medical schools in Australia. Naudè and Ivy (1999) illustrate how 'newer' UK universities use marketing services to identify alternative niches and differentiate themselves vis-à-vis 'traditional' universities.…”
Section: The Managerial Rationality Perspectivesupporting
confidence: 85%
See 1 more Smart Citation
“…Fumasoli and Lepori (2011) illustrate how the positioning patterns of three Swiss higher education institutions result to both deliberate and emergent strategies, even if with different degrees of success. Similar results can be found in Mahat (2015) regarding the distinctive positioning attempts of medical schools in Australia. Naudè and Ivy (1999) illustrate how 'newer' UK universities use marketing services to identify alternative niches and differentiate themselves vis-à-vis 'traditional' universities.…”
Section: The Managerial Rationality Perspectivesupporting
confidence: 85%
“…Once we focus on the empirical findings, we find mixed evidence to support either hypotheses of environmental determinism or managerial rationality. On the one hand, several studies show distinctive strategic processes in highly institutionalised contexts (Bonaccorsi and Daraio 2007;Rossi 2009b;Mahat 2015), where convergence processes are expected (see also Kraatz and Zajac (1996)). On the other hand, emulative and compliant behaviours are observed in increasing competitive contexts (James and Huisman 2009;Silander and Haake 2016;Pizarro Milian 2017).…”
Section: Attempts At Balancing Conflicting Hypothesesmentioning
confidence: 99%