Strategic Planning of Rural Tourism Development Using SOAR Model: A Case Study of Kandovan Village

Abstract

This research aims to perform strategic planning of tourism development in Kandovan village using SOAR model. This model is a combination of SWOT strategy and Appreciative Inquiry (AI) introduced by Jacqueline M. Stavros. AI, instead of focusing on problems such as weaknesses and threats, identifies strengths and creates promising opportunities. Methods: In this study, library and semi-structured interview methods have been used. The present study is a qualitative research in terms of nature and method of data collection. The statistical population of this research includes villagers of Kandovan, government officials, and NGO's related to Kandovan village, in Osku County, near Tabriz metropolis, and tourists visiting the Kandovan village in the summer of 2016. In this research, the qualitative content analysis technique was used in the framework of inductive approach in accordance with the SOAR strategic planning model. Then, four SOAR strategic model indicators, i.e. strengths, opportunities, aspirations and results were extracted. Results: The results of the research indicate that for implementation of UNESCO's architectural standards to world village registration, it is necessary to construct a new Kandovan next to the old village. In addition, holding festivals, exhibitions and weekly markets for the development of regional tourism is recommended. Establishment of tourism amenities such as construction of parking lots, recreational complex, designing websites and construction of a hotel are some other recommendations. Holding training courses related to tourism in the village, is a major step towards development of tourism considering the potential among the youth of the village. Conclusion: Villagers require to learn a series of educational courses. The youth of the village continue to do their business in the village and commute between the village and the city they live during the tourist season. Considering the young generation's loyalty to their hometown and their desire to work in their village, many of them are ready to participate in the development of tourism of village and, as a result, holding educational courses from the Cultural Heritage and Tourism Organization of the region such as foreign language courses, tourism guides, hospitality culture, marketing and advertising are welcomed by young people.

The Community Resilience Measurement of Tourism Village in The Special Region of Yogyakarta against The COVID-19 Pandemic

“…This can be seen from the low level of insurance access indicators so that there is no preparation to face a crisis. Previous research said that it is important for people to be far-sighted by using methods such as insurance and savings to face the COVID-19 pandemic situation (Jamshidi et al, 2022).…”

“…In this case, the participation of private institutions, the community, governance/ institutional capabilities, the strength of social networks, community activeness, innovation, and the persistence of leaders in instilling resilience are important (Anwar et al, 2017;Wang et al, 2022). Adequate reserve funds, use of technology, diversification of livelihoods, effectiveness of government assistance, risk management systems, and disaster-based spatial planning are also other inseparable parts of building resilience (Anwar et al, 2017;Jabbari et al, 2022;Jamshidi et al, 2022;Liu et al, 2023;Putri & Permana, 2023;Sina et al, 2019).…”

“…Other research adds that human capital/demographic conditions, nature, and infrastructure also contribute to shaping community resilience (Rahman, 2021). In this case, economic factors are the most influential factor in determining community resilience during the COVID-19 pandemic (Jamshidi et al, 2022;Rahman et al, 2022). Although there have been many studies that have tried to measure community resilience, no one has done so in the Special Region of Yogyakarta (DIY) so this research still needs to be carried out.…”

A strategic approach to sustainable agricultural tourism “case study of Al-Ahsa, Saudi Arabia”

“…The study (Leila et al ., 2017) “Strategic Planning for Rural Tourism Development Using the SOAR Model: A Case Study of Kandovan Village” conducted strategic planning for the development of tourism in the village of Kandovan using the inductive approach according to the SOAR strategic planning model. The study relied on the descriptive approach.…”

Measuring the resilience of rural tourism in Indonesia using the Adjusted Mazziotta-Pareto index

“…It is also considered to provide new kinetic energy in revitalizing rural areas (Neumeier and Pollermann, 2014). As one of the main sources of income and employment for local communities and residents of tourist villages, rural tourism has been negatively affected by the pandemic (Jamini and Dehghani, 2022), and it has been thrown into an economic crisis (Panzer-Krause, 2022;Jamshidi et al, 2022). However, in contrast to some researchers, Ibanescu et al (2022) stated that rural tourism has proven to be a very resilient sector in facing unexpected shocks.…”