“…This is so because a consequence of accepting the social embeddedness of human agency is to view practitioners’ actions as driven by collectively constituted ends (Moore, 2012: 366; Sayer, 2011: 80–81; Nicolini, 2013; Schatzki, 2005, 2002). For example, software writers developing open code (Von Krogh et al, 2012), nurses attending patients (Benner, 2004), maintenance technicians servicing a mobile telephony network (Narduzzo et al, 2000), and senior managers engaged in the production of strategic plans (Jarzabkowski and Balogun, 2009; Langley and Lusiani, 2015) are all examples of different kinds of practitioners, embedded in their respective practices, pursuing the collective ends of their practices. Those ends are not merely “technical” but are suffused with values (Flyvbjerg, 2001: 55–60; Sayer, 2011: 70–74; Taylor, 1991; e.g.…”