“…Formulating and implementing a strategy, as compared to not having any strategy whatsoever, are assumed to enhance firm performance (de Sousa Batista et al , 2016; Grant, 2016), and there is ample empirical evidence on the positive relationship between strategy formulation and firm performance (Aboramadan and Borgonovi, 2016; Andersen, 2000; Dibrell et al , 2014; Kylaheiko et al , 2016). More specifically, extant evidence favors top-down, formal, sequential, deliberate, and prescriptive strategy formulation approaches, rather than bottom-up, informal, reflexive, and descriptive approaches (Alderson, 1959; Neugebauer et al , 2016).…”