Strategic orientations, organizational ambidexterity, and sustainable competitive advantage: Mediating role of industry 4.0 readiness in emerging markets

Ed‐Dafali, Slimane; Al-Azad, Samim; Mohiuddin, Muhammad; Reza, Mohammad Nurul Hassan

doi:10.1016/j.jclepro.2023.136765

Cited by 28 publications

(22 citation statements)

References 81 publications

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“…The present investigation adds to the growing academic research on the implementation of I4.0 in emerging countries, particularly in developing SCSCs in the case of the Moroccan textile sector. The study's findings are consistent with earlier research on I4.0 adoption, as it has been proved that I4.0 has a strong beneficial influence on implementing circular practices and sustainable approaches (Behl et al, 2023;Dey et al, 2022;Jayashree et al, 2022;Sharma et al, 2021;Srhir et al, 2023) Customers' and market needs and stockholders' requirements have been pointed out as major factors impacting the organization's involvement in the I4.0 implementation (Chao et al, 2023;Ed-Dafali et al, 2023). These theories are aligned with the conclusions of the present investigation, which reveal that consumer and stockholders' engagement has a significant influence on the adoption of the I4.0 in Morocco.…”

Section: Discussionsupporting

confidence: 89%

“…In fact, sustainable SC management has been recognized as a critical tool for both ecology and businesses (Liu, Farooque, et al, 2023). Previous studies have demonstrated that integrating technological innovations and sustainable supply chain practices enhances the sustainable performance of organizations (Ed-Dafali et al, 2023). This relevance continues to rise as environmental, social, and economic concerns become more frequent and essential for long-term SCs (Ali et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

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The adoption of I4.0 technologies for a sustainable and circular supply chain: an industry‐based SEM analysis from the textile sector

Hmamed,

Cherrafi,

Benghabrit

et al. 2023

Bus Strat Env

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Currently, researchers have been particularly interested in Industry 4.0 (I4.0) as a combination of novel revolutionary digital technologies. This evolution is transforming how organizations operate to promote sustainable and circular practices. Consequently, this research empirically investigates the capabilities of I4.0 adoption to establish a sustainable and circular supply chain. The study investigates the impact of organizational factors on the deployment of I4.0 technologies to achieve sustainability objectives. Furthermore, this approach combines empirical and qualitative analyses within a methodological framework to investigate the relationship between organizational factors, I4.0 adoption, sustainable, and circular practices. In this context, survey responses have been collected from 323 supply chain professionals in the textile sector in Morocco. Consequently, employing structural equation modeling, our results reveal a strong link between I4.0 adoption and the promotion of circular and sustainable approaches. The study finds a positive association between I4.0 adoption, technological readiness, and environmental responsiveness while highlighting the challenges posed by organizational practices on I4.0 implementation in developing countries. This research contributes to the theoretical foundations of the potential influence of I4.0 technologies, and it provides practical contributions for stakeholders to effectively embrace I4.0 technologies and thereby drive more sustainable and efficient practices.

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Section: Discussionsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

The adoption of I4.0 technologies for a sustainable and circular supply chain: an industry‐based SEM analysis from the textile sector

Hmamed,

Cherrafi,

Benghabrit

et al. 2023

Bus Strat Env

View full text Add to dashboard Cite

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“…The success of any firm significantly depends on its ability to improve competitive benefit (Ed-Dafali et al. , 2023).…”

Section: Discussionmentioning

confidence: 99%

“…, 2018) by using distinctive marketing practices (Kohli and Haenlein, 2021). In today’s turbulent market environment, the success of any firm depends significantly on the ability to develop a competitive advantage and superior firm performance (Ed-Dafali et al. , 2023).…”

Section: Introductionmentioning

confidence: 99%

“…There is widespread evidence that, over time, firms face turbulent economic conditions (Chatterjee et al, 2023) and shocks and behave differently in the market (Iyer et al, 2018) by using distinctive marketing practices (Kohli and Haenlein, 2021). In today's turbulent market environment, the success of any firm depends significantly on the ability to develop a competitive advantage and superior firm performance (Ed-Dafali et al, 2023). This study focuses on the impact of marketing practices on market and FP in the long term.…”

Section: Introductionmentioning

confidence: 99%

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The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

Rebiazina,

Sharko,

Berezka

2024

JEFAS

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PurposeThe paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective.Design/methodology/approachThe research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term.FindingsThe research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA).Research limitations/implicationsResearch design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias.Practical implicationsImplementation of RM practices by Russian companies can increase their effectiveness of performance in the long term.Originality/valueThis research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.

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The adoption of Industry 4.0 technologies by using the technology organizational environment framework: The mediating role to manufacturing performance in a developing country

Amin,

Bhuiyan,

Hossain

et al. 2024

Bus Strat Dev

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The study aspires to identify the factors conditioning the adaptation of the fourth industrial revolution (4IR) within the manufacturing industries in Bangladesh, embracing Industry 4.0 (I4.0) technology led by the technology‐organizational‐environment (TOE) framework that links a number of conditioning variables in the manufacturing industries of Bangladesh. I4.0 is going to drastically change the landscape of the extended TOE framework to relate demographics with research variables for implementing I4.0 technology in a developing country. The findings of the study are analyzed using SMART PLS SEM 4.0 and SPSS 29 in order to diagnose technological contexts (IT resource availability, technology readiness, and relative advantage), organizational contexts (strategy and leadership, organizational capabilities, and technology infrastructure), and environmental contexts (market pressure, government support, and technology innovation decision making). The study's data, which were collected with a bootstrap confidence range of 95%, offered evidence in favor of both proposed mediating effects. A statistically significant indirect effect of adaptation of I4.0 technology on manufacturing/industry performance was seen in the analysis. This study is conducted to examine the mediating function of manufacturing performance, which enhances the comprehensiveness of the study. Through the application of the TOE framework, this study investigates the impact of I4.0 technology adoption on manufacturing performance. The theoretical framework of the study has been validated by the TOE model, which aims to heighten manufacturing performance by integrating I4.0. The practical implications of this study, organizations, governments, and practitioners engaged in the implementation of I4.0 technologies within developing nation contexts.

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Strategic orientations, organizational ambidexterity, and sustainable competitive advantage: Mediating role of industry 4.0 readiness in emerging markets

Cited by 28 publications

References 81 publications

The adoption of I4.0 technologies for a sustainable and circular supply chain: an industry‐based SEM analysis from the textile sector

The adoption of I4.0 technologies for a sustainable and circular supply chain: an industry‐based SEM analysis from the textile sector

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

The adoption of Industry 4.0 technologies by using the technology organizational environment framework: The mediating role to manufacturing performance in a developing country

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