“…Clan culture is deemed to represent the collectivist ideals of the Chinese context in terms of cultural attributes and is seen as a dominant cultural archetype in its effect upon Chinese and Asian firms in general . Consistent with the culturestrategy -performance thesis, we develop a conceptual model that draws theoretical relationships between clan culture and different strategic orientations exhibited by Chinese firms (Lau, Yiu, Yeung, & Lu, 2008;Luo, Zhou, & Liu, 2005;Zhou, Gao, Yang, & Zhou, 2005). Further, we explore the new product performance implications of these different strategic orientations.…”