Strategic Marketing Plan of Nike

Brohi, Hina; khubchandani, Rabel; Prithiani, Joti; Abbas, Zaheer; Bhutto, Arslan Hussain; Chawla, Sumeet Kumar

doi:10.2139/ssrn.2760631

Cited by 3 publications

(2 citation statements)

References 8 publications

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“…Future prospects for Nike The trade spat between the two largest countries might have a big impact on China's international commercial sector. In terms of domestic Chinese competitiveness, the international business sector is currently moderately protected; however, as the trade war worsens, the protection levels may increase [6]. The current business model in the Chinese market is obviously threatened by this.…”

Section: Threatsmentioning

confidence: 99%

Research on Nikes Marketing Strategy in the Chinese Market Based on SWOT Theory

Sun

2024

AEMPS

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Due to its successful branding and marketing methods, Nike has currently emerged as one of the most socially conscious brands in the world. Therefore, it is important to comprehend how Nike built its brand and investigate how Nikes branding and marketing tactics helped the company succeed in a cutthroat industry. This paper was committed to researching Nikes marketing strategy based on SWOT theory. SWOT analysis and segmentation led to the researchs conclusion that Nike partners with well-known Chinese athletes and celebrities to promote the sale of their products, and Chinas e-commerce platform gives Nike access to a sizable client base. For its popularity in every sport, Nike uses its strengths to avoid weaknesses, increase opportunities, and solve threats.

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Section: Threatsmentioning

confidence: 99%

Research on Nikes Marketing Strategy in the Chinese Market Based on SWOT Theory

Sun

2024

AEMPS

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“…The correct marketing strategy will support the business to increase marketing effectiveness, assure smooth operation, and actualize the business's rapid growth and efficient and safe operation [3]. For example, Nike gains a market advantage and expands its business in other countries by increasing or reducing the product range to price the marketing strategy and social media promotion [4]. Chanel has achieved success in the Japanese market by adhering to the concept of providing high-quality products to consumers and the strategy of combining products with different cultures of different times and regions [5].…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy Analysis and SWOT Analysis of Haidilao Under the COVID-19 Epidemic

Xiao¹

2022

BCPBM

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Since 2020, the COVID-19 pandemic has spread around the world and caused a huge impact on the economy. In the catering industry, the emerging online restaurants, which mainly focus on online sales, are growing rapidly thanks to China's epidemic management policy. In contrast, traditional restaurants, where offline dining is the main form of dining, have been hit hard by the coronavirus pandemic as people cannot go out. Based on the theory of consumer behavior, this paper analyzes the performance, financial status, advantages, and disadvantages of Haidilao, a traditional hotpot chain enterprise, during the epidemic period through case studies and literature research methods. This study found that the impact of COVID-19 on consumers and aggressive marketing strategies were the main reasons for the loss of Haidilao. Through this study, this paper proposes solutions to the financial crisis and product deficiencies of Haidilao and hopes to provide a reference for the traditional catering industry to develop appropriate marketing strategies during the COVID-19 pandemic.

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Research on the Problems and Strategy Optimization of Erke’s Marketing Strategy based on the Chinese Market

Guo¹

2022

HBEM

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In the context of the continuous development of spiritual and cultural construction based on national economic and social development, China’s sports industry has developed well, and people’s consumption of sports products has increased significantly. Based on the analysis of the marketing strategy of Erke, a famous sports goods brand in China, this paper provides an effective and feasible product strategy for Erke’s brand marketing strategy: the cultural strategy of consolidating the brand and development towards internationalization. To help Erke strengthen its brand construction in China, build it into a world-famous sports brand, and improve the international competitiveness and enterprise value of sports goods enterprises. We will help enterprises maintain their domestic market share by adopting appropriate international strategies, upgrading their production methods, and transforming their business models. This paper puts forward clear suggestions for improving Erke’s marketing strategy to help Erke consolidate the domestic market and improve its competitiveness, which is of practical significance for the future development of Erke.

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Strategic Marketing Plan of Nike

Cited by 3 publications

References 8 publications

Research on Nikes Marketing Strategy in the Chinese Market Based on SWOT Theory

Research on Nikes Marketing Strategy in the Chinese Market Based on SWOT Theory

Marketing Strategy Analysis and SWOT Analysis of Haidilao Under the COVID-19 Epidemic

Research on the Problems and Strategy Optimization of Erke’s Marketing Strategy based on the Chinese Market

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