Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security

Harbar, Zhanna; Selezneva, Olha; Litvinov, Oleksandr; Kaptalan, Serhii; Gonchar, Vіktorіya

doi:10.5377/reice.v8i15.9961

Cited by 6 publications

(6 citation statements)

References 15 publications

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“…In order to achieve this goal, enterprises need to strengthen performance management and evaluation. Specifically, enterprises should establish a comprehensive KPI (Key Performance Indicator) system, track and analyze various indicators, identify problems in a timely manner, and make adjustments [6][7]. In addition, quantitative evaluation of employee performance is also necessary to motivate employees to actively work.…”

Section: Optimization Strategy Discussionmentioning

confidence: 99%

Optimization Strategies for Enterprise Economic Management under the Background of the Internet

2023

FSST

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With the continuous development of internet technology and applications, traditional enterprise economic management models have faced many challenges. How to use Internet means and thinking to carry out innovation management and improve enterprise efficiency and competitiveness has become an urgent problem for enterprises. This article aims to explore various innovative economic management strategies and tools for enterprises, in order to provide scientific and feasible optimization solutions for enterprises. This article proposes optimization strategies for the Internet era. Firstly, improving information collection and analysis capabilities, strengthening performance management and evaluation, and introducing a sharing economy model and new technological means are important means to optimize enterprise economic management. These strategies can help enterprises better obtain and process information, improve management efficiency and employee motivation, improve resource utilization and service quality, and enhance economic benefits of the enterprise. At the same time, specific operating methods and application scenarios were analyzed, and actual case studies were conducted.

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Section: Optimization Strategy Discussionmentioning

confidence: 99%

Optimization Strategies for Enterprise Economic Management under the Background of the Internet

2023

FSST

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“…A business strategy marketing purpose map was constructed. These determined the direction of further improvement [4]. Voronin et al focused on solving a series of problems related to the operation of enterprises (firms) in a competitive market environment.…”

Section: Literature Reviewmentioning

confidence: 99%

Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology

2023

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In the context of the digital economy, the speed of enterprise development is becoming faster and faster. To understand and establish the environment of network marketing, we must first understand the obstacles. Successful establishment depends on its promotion in society and the active participation of the government and enterprises. Only with the active cooperation of all parties can network marketing be rapidly established. At present, the marketing methods adopted by many enterprises are very traditional. These management methods are not only inefficient, but also present problems such as poor real-time information, a low degree of informatization, information asymmetry and closed marketing data. In order to address these problems, this paper proposes to use digital economic means to scientifically manage enterprise marketing. Here we examine the marketing effect of enterprises and determine the needs of consumers by constructing an enterprise marketing management system, so that enterprises can observe trends in consumer needs and consumer markets at any time, and make timely responses to markets and technological changes. We use a B/S model to build an enterprise marketing management system that can develop steadily in a green ecology. This paper mainly uses the mean clustering algorithm to analyze the performance of the enterprise marketing management system. Through the experiment, it is found that a good marketing management system can help enterprises improve economic efficiency and data processing ability. During the operation, it was found that the transaction success rate of the system reached 100%. Most enterprises responded within 1.5 s. The functional changes of the enterprise before and after the B/S architecture enterprise marketing management system were analyzed and it was found that the real-time information acquisition by enterprise employees, the sharing of marketing data, the degree of informatization of the system, the security of system information and the data processing capabilities had all been improved. Among these, the degree of informatization of enterprises improved the fastest and went from 48% to 94%. Under the enterprise marketing management system, the annual economic income of the enterprise increased by 1.35 million yuan, which was a year-on-year increase of 7.2%. The experimental data showed that under the green ecological perspective, the enterprise marketing management system based on the digital economic environment has certain practicality, which can promote the healthy development of enterprise marketing management.

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“…Currently, manufacturing of permanent aquaculture and organic products is the priority in Ukraine and around the world, the demand for which constantly grows and ensures national food security (Harbar et al, 2020). With aquaculture being a part of the ecosystem and forming it, places near water bodies can be ecotourism facilities.…”

Section: Introductionmentioning

confidence: 99%

Regulatory mechanisms of responsible aquaculture and sustainable development of ecotourism in territorial communities

Koval¹,

Mikhno²,

Дейнега³

et al. 2022

Journ. Geol., Geogr., and Geoec..

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The article analyzes the current state of aquaculture production and recreation in Ukraine, industry problems, the potential and possible ways of situation improvement. It examines tools for developing aquaculture production based on the integration with ecotourism. One has developed a scheme of the interaction between industries and other economic entities in Ukraine. The goal of the article is a comprehensive analysis of the development of responsible aquaculture combined with the ecotourism growth, encouraging the improvement of Ukraine’s economic, tourist and natural potential, sustainable development and economic growth along with the application of resource-saving technologies. One has concluded that the existing synergetic effect has a positive nature and allows not only creating competitive products for Ukrainian consumers but also entering the global market, involving users of recreational services in Ukraine, which substantially increases the potential of this region. The article analyzes the current state of ecotourism in Ukraine, provides recommendations for solving existing problems and increasing the investment flow in the industry by enhancing the demand for ecotourism products, which will positively affect macroeconomic indicators and the national reputation. It is proven that the responsibility for the regional ecological state and control over local enterprise activities should be delegated to local communities because of their susceptibility to changes and rapid response in order to create social systems of environment quality control. One has developed models of dependence of ecotourism development on investments in recreation facilities where the quantity and quality of services will significantly grow, which can become competitive on both internal and external markets and have unique offers not only by applying natural resources but also by providing technological and complex services. It is proven that the use of innovative technologies based on the automation of the aquaculture production process will enhance financial results and decrease external negative effects. Besides, it is more eco-friendly than conventional pond production, but it is capital-intensive and requires investment generation.

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Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security

Cited by 6 publications

References 15 publications

Optimization Strategies for Enterprise Economic Management under the Background of the Internet

Optimization Strategies for Enterprise Economic Management under the Background of the Internet

Construction of Enterprise Marketing Management System in Digital Economic Environment from the Perspective of Green Ecology

Regulatory mechanisms of responsible aquaculture and sustainable development of ecotourism in territorial communities

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