Strategic management of the new product development process

Abstract

A successful organisation recognises that when an effective strategy\ud is properly implemented, it will result in a sustainable competitive advantage.\ud But when you examine the formulation of an organisational strategy, you\ud quickly realise that strategy is really about choice. In this context project risk\ud management based on analytical hierarchy process (AHP) approach is a\ud systematic process of identifying, analysing and responding to risks manage.\ud This paper presents the AHP as a potential decision making method in the\ud project risk management field. The final aim of our work is to define a model\ud for evaluating the performance of product development in order to measure\ud their achievement and activate pathways for improvement

Industry-4.0-Enabled Digital Transformation: Prospects, Instruments, Challenges, and Implications for Business Strategies

“…By its very nature, it signifies a new phase in the evolution of production systems by integrating a variety of emerging and convergent technologies that could add significant value to the entire manufacturing process [16,[87][88][89][90]. It represents a new organizational layer of managing and controlling the entire value chain for customized goods and services to adapt to the ever-changing and varying needs and wants of customers [91,92]. According to Lasi et al [93], the following three components make up Industry 4.0.…”