Proceedings of ‏The 11th International Conference on Research in Engineering, Science &Amp; Technology 2021
DOI: 10.33422/11th.restconf.2021.03.10
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Strategic Management of Sales Assisted by Machine Learning: A Case Study in a Large Food Business

Abstract: This paper implemented Machine Learning techniques to predict sales success of a large Brazilian food company. The strategy explores the use of recorded data to apply a pattern recognition process based in Multilayer Perceptrons (MLP) algorithms and thus proposes an efficient management of business proposals. As a research methodology, a database with information collected over 4 years (23,093 records) in an Enterprise Resource Planning (ERP) system was evaluated and standardized. Then sales success prediction… Show more

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