Strategic management applied to the Six-Sigma suitability appraisal for R&D in FMCG companies

Abstract

This research assesses the suitability of the Six-sigma program for R&D in FMCG companies. The study also includes an analysis of its potential advantages and challenges for this business area. This was performed through data acquisition using a web-based survey targeting large scale multinational companies. Results showed that most R&D personnel within FMCG companies see Six-sigma as a positive methodology for their sector. Roughly 80% of the participants selected time saving and better knowledge allocation as the main advantages of the Six-sigma system. Almost 90% of the survey contributors believe that the series of potential benefits could lead to important scientific breakthroughs. A financial challenge is expected with the implementation and it was said to be the main concern of R&D personnel, especially from those with managerial backgrounds. Cultural changes and scientific obstacles were not reported as imminent threats to the new system. In light of the above, Six-sigma was found to be suitable for R&D in FMCG companies requiring only a few modifications in its standards and a well-defined strategic implementation plan. Keywords: Fast Moving Consumer Goods, DMAIC, Technology Management, Total Quality Management Resumo Esta pesquisa avalia a adequação do programa Six-Sigma para o setor de P&D em empresas de bens de consumo. O estudo também inclui uma análise das vantagens potenciais e dos desafios para esta área de negócio. Este estudo foi realizado por meio da aquisição de dados, utilizando um questionário online direcionado à profissionais de grandes empresas multinacionais. Os resultados mostraram que a maior parte dos profissionais de P&D nas empresas de FMCG veem o Six