Strategic governance dynamics in manufacturing firms: navigating operational performance through contractual and relational mechanisms in the face of product complexity
Ki-Hyun Um
Abstract:PurposeThis study aims to (1) validate the efficacy of contractual and relational governance in enhancing operational performance and (2) explore the influence of product complexity on the effectiveness of these governance mechanisms, thereby determining the optimal approach for varying levels of product complexity.Design/methodology/approachBy utilizing a comprehensive theoretical framework encompassing transaction cost economics, social exchange theory and contingency theory, this research explores the intri… Show more
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