Strategic Factors Influencing Banking Sector Competitiveness in Rwanda. A Case Study of Bank of Kigali, Rwanda
Aubrey Ntamvutsa,
Samson Gitahi
Abstract:Several financial institutions in Rwanda have closed as a result of the current economic crisis, making it difficult to conduct this research. A country's economic well-being particularly that of Rwanda, hinges on the strength of its banking system. The purpose of this study is to investigate the strategic factors that contribute to the competitiveness of the banking industry in Rwanda. These factors include strategic product accessibility, strategic customer relationship marketing, strategic leadership, and s… Show more
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