Strategic Dialogic Communication Through Digital Media During COVID-19 Crisis

Abstract

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-today basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory's inductive approach was used to capture and interpret the findings from Scopusindexed publications. The articles were scrutinized in their entirety, including their research questions, methodologies and interpretation of the findings. Afterwards, this contribution identifies the opportunities and challenges that emerged during an unprecedented Coronavirus (COVID-19) outbreak. In conclusion, it implies that there is scope for institutions and organizations to incorporate digital and social media in their crises' communications and risk management plans. This will enable them to be in a better position to engage in credible and transparent dialogic communications with different stakeholders.

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

“…Recently, the unprecedented outbreak of the Coronavirus pandemic and its preventative social distancing measures has led to a considerable increase in the use of digital media (Camilleri, 2020). There was also a surge in the subscriptions to paid streaming services (Marketwatch, 2020).…”

“…via YouTube) (Khan, 2017). Smartphones and tablets allow their users to entertain themselves by playing games and/or to socialize with other individuals through social media (Calvo-Porral and Otero-Prada, 2020; Camilleri, 2020; Hajarian et al , 2020; Calvo-Porral and Nieto-Mengotti, 2019; Dolan et al , 2019; Balakrishnan and Raj, 2012). Individuals are increasingly subscribing to social media as they offer them different gratifications (Dolan et al , 2019; Dhir et al , 2017a; Khan, 2017).…”

Students’ Acceptance of Technology-Mediated Teaching – How It Was Influenced During the COVID-19 Pandemic in 2020: A Study From Germany

“…Digital technologies have provided support in diverse policy, business, and societal application areas in the COVID-19 outbreak, such as pandemic management (Radanliev et al, 2020b), corporate communications (Camilleri, 2020), analysis of research data (Radanliev et al, 2020a), and education (Crawford et al, 2020). COVID-19 started as a global infectious disease in the spring of 2020, but the necessary measures to control the virus went beyond treatment and were also directed against its spread.…”

E-commerce websites, consumer order fulfillment and after-sales service satisfaction: the customer is always right, even after the shopping cart check-out

“…COVID-19 has shifted consumer demand from brick-and-mortar retail to e-commerce (Barnes, 2020). The pandemic's preventative measures have led individuals to follow social distancing procedures and to limit their physical interactions with other persons, to curb the spread of the contagion (Camilleri, 2021). In a similar vein, consumers were encouraged to avoid crowded stores and to utilize the internet to procure everyday items (OECD, 2020).…”