Strategic Design to Increase Consumer Purchase Intentions for Sustainable Fashion Products Using Theory of Planned Behavior
Amalia Suzianti,
Sarah Malemta Peranginangin,
Safira Nurul Fathia
Abstract:The fashion industry has seen a rise in interest in sustainable fashion, despite criticism for its negative impact on the environment, economy, and society. Shoes are a popular sustainable fashion product, but public opinion is often influenced by high prices. This study investigates the factors that affect purchase intentions for sustainable fashion shoes in Indonesia, using the Theory of Planned Behavior framework and Covariance-Based Structural Equation Modeling. The aim is to identify factors that influenc… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.