Strategic Decision Making based on Information Systems for Improving the Competitiveness of Small and Medium Enterprises in the Trade Sector of tourism and Commerce City

Abstract

The main shortcomings of micro, small and medium enterprises in Indonesia are located into its traditional management system coupled with lack of utilization of information and technology. Economic and trading growth in Surabaya, Malang and Batu are higher compared to national economic and trading growth. Information and technology are essential factor in improving strategic competitiveness of grocery since it can be used to seek information about customer to gain their trust and satisfaction. The present study shows that strategic competitiveness of grocery in Surabaya and Malang is based on service and product quality. Meanwhile, strategic competitiveness in Batu is based on pricing of the product. Utilization of information and technology in making strategic competitiveness decision obtain the same result as conventional statistics analysis.

Decision Support System For Developing Application For Pharmaceutical Supplies Using The MMSL And Pareto Law Methods

“…Delay in making decision stimulates loss of business opportunity coupled with hamper the growth of business to become stagnant or even failed. (Alimudin, Fallani, and Arifin 2017) Decision making is the process of selecting alternative actions to achieve certain goals or objectives. Decision making is carried out with a systematic approach to problems through the process of collecting data into information and adding to the factors that need to be considered in decision making.…”