Strategic decision‐making at platform transitions: The case of Nokia (2010–2011)
Timo O. Vuori,
Michael L. Tushman
Abstract:Research SummaryWe develop new theory on incumbent firms' strategic decision‐making and the associated emotional dynamics at platform transitions. Based on in‐depth interviews with Nokia's senior leaders about their decision to adopt the Windows platform in 2011, we suggest that highly capable platform companies' entry into the established phone industry invalidated senior leaders' long‐held core assumptions about the industry, triggering existential anxiety and stunting self‐regulation. Distinct mechanisms th… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.