Strategic CSR Communication: A Moderating Role of Transparency in Trust Building

Kim, Hyosun; Lee, Tae Ho

doi:10.1080/1553118x.2018.1425692

Cited by 65 publications

(54 citation statements)

References 73 publications

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“…The significance of this variable is (0.000 <0.05) which means that there is a significant effect. The results of this study are consistent with research conducted by Purwanto (2017), Kim & Lee, (2018) and Arceiz et al, (2018). Transparency information is information that is produced, stored or felt by consumers who see it, so the information produced must be accurate and correct and not misleading consumers (Asaloei et al, 2018).…”

Section: The Effect Of Information Transparency On Intention To Trysupporting

confidence: 93%

The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

Setiobudi

Vidyanata

Sabella

2021

Primanomics : Jurnal Ekonomi & Bisnis

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Food and beverage industry is growing rapidly which causes companies to trying to fullfil consumer needs, one of which is packaging. Packaging is an important element to protect the product. Technological advances are able to make it easier for everyone to get information. Transparency information is able to provide information that consumers need. The purpose of this research is to examine the effect of packaging and information transparency on the intention to try Cikake products and to examine the moderating effect of endorser capability between information transparency on intention to try Cikake's. The population of this research is Cikake consumers who have tried this product before, have an Instagram account and live around the city of Pandaan. The sampling method used in this study was the census method, with a population of 100 people as the sample. Respondent data is collected by distributing questionnaires to Cikake consumers. This research uses Moderated Multiple Regression (MMR) as an analysis tool. The finding from the results of multiple linear regression tests which resulted in a significance value on the packaging variable of 0.005 while the information transparency variable was 0.000, which means that packaging and information transparency had an effect on the intention to try. The effect of moderation has a significance value of 0.030 and an increase in the coefficient of determination, which means that endorser capability is able to moderate the relationship of information transparency to intention to try Cikake's.

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Section: The Effect Of Information Transparency On Intention To Trysupporting

confidence: 93%

The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

Setiobudi

Vidyanata

Sabella

2021

Primanomics : Jurnal Ekonomi & Bisnis

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“…Consistent with previous work (Kim & Lee, 2018), the transparency condition was manipulated based on Rawlins’ (2009) transparency instrument. The high transparency condition included the exact amount of money the company had donated to the cause and explained that the company’s efforts were recognized and endorsed by a specific third-party civic organization with its name provided.…”

Section: Methodsmentioning

confidence: 99%

Transparency and Industry Stigmatization in Strategic CSR Communication

Lee

Comello

2018

Management Communication Quarterly

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Researchers have become increasingly interested in the strategic value of transparency in corporate social responsibility (CSR) communication in recent years. However, transparency research in CSR communication is still scarce. In particular, little research has examined whether the effects of transparency may depend on contextual factors, such as whether an organization is associated with a stigmatized industry. Grounded on legitimacy theory, this experiment examined the effect of CSR messages on supportive communication intent, purchase intent, and skepticism. Results reveal a main effect of transparency on purchase intent and a main effect of stigmatization on skepticism. Most importantly, there was an interaction, such that a higher level of transparency reduced skepticism when a more stigmatized industry was involved. The results contribute to further contextualizing transparency and CSR research.

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“…Intent to create business benefits (such as gaining legitimacy, creating awareness or building reputation) rather than social benefits (e.g., empowering people, community development) drives these local subsidiaries to use one-way communication means for disseminating CSR-related information. In other words, one-way communication means are used to heighten both local and internal stakeholders' awareness that in turn leads to business benefits (Kim and Lee, 2018). Such communications can improve stakeholder awareness provided they are transparent, consistent, personally relevant, and supported by factual information (Kim, 2019).…”

Section: Discussionmentioning

confidence: 99%

How and why do MNCs communicate their corporate social responsibility in developing countries? Evidence from Bangladesh

Roy

Quazi

2021

Competition & Change

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A growing body of literature is devoted to understanding the drivers of companies’ corporate social responsibility strategies in developing countries. However, little is known about how institutions and stakeholders located at both international and local levels collectively shape the corporate social responsibility communication of MNC subsidiaries in their host countries. Drawing upon the framework proposed by Lee, this study addresses this gap in the context of Bangladesh. A series of semi-structured interviews as well as secondary data from annual reports and company websites are used to identify the roles that parent companies, international institutions and international stakeholders play in shaping local subsidiary corporate social responsibility communication. Contrary to the expectations derived from the literature, the findings show that despite the presence of institutional voids and limited pressure from local stakeholders, MNC subsidiaries engage in corporate social responsibility activities and employ corporate social responsibility communication, albeit instrumentally, in order to acquire business benefits.

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Strategic CSR Communication: A Moderating Role of Transparency in Trust Building

Cited by 65 publications

References 73 publications

The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation

Transparency and Industry Stigmatization in Strategic CSR Communication

How and why do MNCs communicate their corporate social responsibility in developing countries? Evidence from Bangladesh

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