Strategic Competencies

Abstract

Organizations are increasingly facing pressures to professionalize the workforce to be able to cope with constant changes in technology and growing expectations from stakeholders. This has subsequently influenced scholarly and practitioner interest in these discussions and led to a growth in the recognition and importance of designing appropriate communication strategies. However, discussing strategic communication has raised questions about who has the competencies to cope with these changes, and how organizations can effectively manage their employees to achieve organizational goals. In this context and when discussing and defining strategic competencies, several problems have been identified such as the role and influence of internal communication, managing human resources, employee training, and higher education programs.