The insurance industry is considered as one of the crucial factors for the development and progress of countries, and insurance condition is an indicator of this phenomenon. In the present study, among 60 senior managers and experts, descriptive statistics in the field of demography such as gender, background, and educational level of respondents were studied, and next they were asked for the confirmation and rejection of statistical assumptions in the form of known criteria and opinions of experts and decision-makers. In the statistical sample, the results demonstrated that all seven criteria including equality of competition between provider organizations (40/60, p=0.0021), sales expertise in serving the service (46/60, p=0.0011), variety of services provided (54/60, p<0.001), informing people about the diversity of current services (lack of appropriate advertising) (43/60, p=0.0019), prices variations of organizations to attract customers (58/60, p<0.001), government policy and lack of inflation in the community (60/60, p<0.0001) were significantly effective in risk taking of life insurance. In order to prioritize the factors from the hierarchical analysis process for factor ranking, the results indicated that inflation, governmental policies and lack of expertise were the major factors impacting on risk taking in the industry of life insurance.