Regulatory standards that control the quality of vertically differentiated products are becoming increasingly important for industrial production and international trade. There is considerable debate surrounding the possible effects of standards on international trade and social welfare. This paper examines the implications of minimum quality standards (MQSs) in a free trade environment with two countries and two firms competing in prices in an industry characterised by vertical product differentiation. Mild minimum quality standards are shown to raise welfare by increasing the quality, lowering the (quality-adjusted) price of traded goods and increasing market coverage. Nevertheless, cross-country externalities result in governments choosing MQSs above or below the world optimum thereby reducing welfare by inducing exit and reducing competition. The model suggests that international organisations, such as the International Organization for Standardization (ISO), may be better positioned to improve welfare outcomes through the development of product standards.Keywords: International Trade, JEL Classification Numbers: * I would like to thank the ESRC for their financial support and Tony Venables, Alejandro Cunat, Steve Redding, Henry Overman, Gilles Duranton and Kwok Tong Soo for their invaluable comments. Moreover, I would also like to thank all seminar and conference participants at the London School of Economics, and elsewhere, for their feedback. All errors are mine.