Strategic and risk management in cross country investment and operation

Abstract

This essay mainly argues about risks existed in cross-country enterprises and the type ,analysis and selecting available strategies to reach higher economic adding .In the investment and operation activities of cross-country companies ,they face challenges and risks not only from external but from internal as well ,such as political risks ,economical risks ,environment risks and so on .Then ,this essay describes the strategy analysis and elections--political factors ,economical factors ,social and cultural factors and technological factors consist of the outside strategy analysis factors. The cross country enterprises have to Select proper organization structure according to the company itself , Establish proper internal control system and implement effectively ,Select Proper strategic type in order to meet the needs of cross-country competition ,Precisely analyze the market environment and the capacity of the enterprise.