Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel &amp; Spa

Fajri, Ilham

doi:10.17509/thej.v8i1.11689

Cited by 13 publications

(14 citation statements)

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“…Human resource management and maintenance are needed in running a business to achieve business goals (Fajri, 2018). Training must be done to improve the ability of employees Getuk Pisang Center Jatisari Hamlet (Choerudin, 2019).…”

Section: Staffmentioning

confidence: 99%

“…However, the price of the machine and also the operating costs of the machine which are expensive are also very taken into account by the producers. This is done so that there is no waste even though the presence of new technology machines can increase the quantity of The strategy that can be used in the hold and maintain stage is market penetration and product development (Fajri, 2018). Hasrialdy's (2018) study stated that market penetration makes marketing programs that can increase the market, both loyal and consumers who are the target of marketing.…”

Section: Technologymentioning

confidence: 99%

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Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST

Winahyu

Marlena

2021

bisnisekonomi

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Getuk pisang is one of traditional snack in Kediri. Sentra Getuk Pisang Dusun Jatisari, which is the main supplier of getuk pisang in Kediri, had decline sales caused by pandemic. The purpose of this study is 1) Analyze the internal and external conditions of Sentra Getuk Pisang Dusun Jatisari, 2) Analyze the position of Sentra Getuk Pisang Dusun Jatisari using the Internal-External (IE) matrix and 3) Provide recommendations strategies that can be applied to the Sentra Getuk Pisang Dusun Jatisari. This study used non-probability sampling with interactive analytical techniques from Miles and Huberman consist with data collection, data reduction, data display and conclusion: drawing/verifying. The results showed that the IFE matrix was 2.43, EFE 2.8 and the IE matrix was in quadrant V or hold and maintain. Recommended strategy that can be used at Sentra Getuk Pisang Dusun Jatisari is market penetration by utilizing online media and product development.

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Section: Staffmentioning

confidence: 99%

Section: Technologymentioning

confidence: 99%

Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST

Winahyu

Marlena

2021

bisnisekonomi

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“…Masing-masing warung makan diberikan satu kantong plastik untuk menampung sampah makanan sisa konsumsi mulai dari warung makan tersebut buka hingga menjelang tutup. (Fajri, 2018). Namun, bagi pengunjung yang tidak menyukai lalapan atau sengaja menghindari lalapan, sayuran tersebut pada akhirnya terbuang dan menjadi sampah makanan.Sayuran yang digunakan untuk lalap di Warung Sunda berbeda-beda, biasanya terdiri dari beberapa kombinasi dari sayuran berikut, yaitu selada, mentimun, kol dan daun kemangi.…”

Section: Prosedur Pengambilan Dan Analisis Dataunclassified

Kajian Timbulan Sampah Makanan Warung Makan

Wulansari¹,

Ekayani²,

Karlinasari³

2019

EJES

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The existence of IPB with a high number of students and residents influences the development of the area. Various businesses emerged to satisfy the needs of students, one of them is warung makan. Warung makan is the one of food waste sources that comes from leftlovers. Food waste can have an impact on the environment, social and economic. This study aims to determine the amount of food waste from warung makan and to determine the efforts to reduce the food waste. This research was conducted in around the campus of IPB Darmaga. The methodology used SNI 19-3964-1994. The results show that the average of food waste warung makan was 29,413 kg/day. The food waste composition consists of rice, vegetables and side dishes with the largest component was rice about 70% of total food waste. Efforts can be made to reduce the food waste from the side of warung makan was apply the method of serving rice on a buffet basis, campaign about food waste and apply a choice of rice portions. Keywords : food waste; food waste campaign; leftlovers; warung makan

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“…Makanan kuliner Sunda merupakan makanan tradisional yang terkenal di Indonesia karena keunikannya, yaitu kesegaran dari bahan yang digunakan terutama sayur-sayuran mentah yang segar (Fajri, 2018).…”

Section: Kuliner Sundaunclassified

Doclang, Makanan Tradisional Yang Mulai Tersisihkan

Lestari

Christina

2018

Khasanah Ilmu

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– Doclang is a typical traditional Bogor food found in Indonesia. The composition contained in doclang, are: lontong or pesor in Sundanese, fried tofu, boiled eggs and fried steamed potatoes and bean spices as an aditional. The uniqueness found in doclang is from rice cake made using patat leaves and cooked for a long time. This study aims to obtain an overview of the existence of Doclang in the Bogor community. This research was conducted using qualitative methods by directly collecting data by conducting observations and interviews. The results of the study show that there are two versions of the origin of Doclang, namely the influence of the Chinese community and artisans of diamonds. In making Doclang, Pesor and potatoes are used as a differentiator from kupat tahu. And at this time in the city of Bogor has provided a place for culinary tourism such as Doclang, which is on Jalan Jembatan Merah or Jalan Veteran which is sold by street vendors. Keywords: Doclang, Lontong, Patat leaves, Preserving Abstrak - Doclang merupakan makanan tradisional Khas Bogor yang terdapat di Indonesia. Komposisi yang terdapat pada doclang yaitu: lontong atau pesor dalam Bahasa Sunda, tahu goreng, telor rebus dan kentang kukus yang digoreng serta bumbu kacang sebagai pelengkap. Keunikan yang terdapat pada doclang adalah dari lontong yang dibuat menggunakan daun patat dan dimasak dalam waktu yang lama. Penelitian ini bertujuan untuk memperoleh gambaran tentang keberadaan Doclang di masyarakat Bogor khususnya. Penelitian ini dilakukan menggunakan metode kualitatif dengan langsung mengumpulkan data dengan melakukan observasi dan wawancara. Hasil penelitian menunjukan bahwa terdapat dua versi asal usul Doclang, yaitu pengaruh dari masyarakat Tionghoa dan pengrajin ketupat. Dalam pembuatan Doclang dipergunakan Pesor dan kentang sebagai pembeda dari kupat tahu. Serta pada saat ini di Kota Bogor sudah menyediakan tempat untuk wisata kuliner seperti Doclang, yaitu di Jalan Jembatan Merah atau Jalan Veteran yang dijual oleh para pedagang kaki lima. Kata Kunci: Doclang, Lontong, Daun Patat, Pelestarian

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Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel & Spa

Cited by 13 publications

References 0 publications

Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST

Mapping an Internal-Eksternal Matrix Sentra Getuk Pisang Based On McKinsey’s 7S Framework and PEST

Kajian Timbulan Sampah Makanan Warung Makan

Doclang, Makanan Tradisional Yang Mulai Tersisihkan

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