STRATEGI PENGEMBANGAN USAHA KERAMBA JARING APUNG DI KOPERASI BONTANG “ETA MARITIM” KOTA BONTANG (Business Development Strategy For Floating Net Cages At The Bontang Eta Maritim Cooperative, Bontang City)
FIKRI IKHSAN WIJAYA,
NURUL OVIA OKTAWATI,
OON DARMASYAH
Abstract:The purpose of this study was to analyze the business development strategy for floating net cages at the Bontang Eta Maritim Cooperative, Bontang City. Floating net cages are modern fish farming containers and are commonly found in Indonesian waters. This study used a purposive sampling method, collecting primary data using interview and questionnaire techniques. Secondary data was obtained from library sources related to research. Data analysis used descriptive analysis Analytical Hierarchy Process (AHP). Usi… Show more
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