Strategi Pengembangan UMKM Bantal Kapuk untuk Peningkatan Daya Saing: Sebuah Analisis SWOT dan QSPM
Wanti Nawangsari,
Resti Prastika Destiarni
Abstract:Technological developments that affect lifestyles in society will also have an impact on existing MSMEs. The important thing that MSMEs must consider in maintaining their business in the midst of high competition is their marketing activities. One of the MSMEs that must survive is the Kapok Pillow MSME in East Lenteng Village. The purpose of this study is to identify internal and external factors that influence the marketing of kapok pillow businesses and to analyze marketing strategies for increasing the comp… Show more
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