Strategi Pengembangan Objek Wisata Gembira Loka Zoo Melalui Pendekatan Swot Analysis

Abstract

The large and varied collection of animals is one of its attractions. In addition, several attractions held at Gembira Loka Zoo are also in great demand by visitors. On the other hand, the existence of similar tourist objects such as Taman Safari, Mini Zoo and several tourist villages that carry the theme of natural tourism needs to be considered for comparison of the competitiveness of Gembira Loka Zoo. The purpose of this study is to determine the strengths, weaknesses, opportunities and threats as well as the development strategy of Gembira Loka Zoo. The formulation of the Gembira oka Zoo development strategy begins with a SWOT Analysis. SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities, and threats faced by Gembira Loka Zoo. After the SWOT Analysis is carried out, a development strategy for Gembira Loka Zoo can be formulated