Strategi Pengembangan Bisnis Rumah Makan Ganbatte Suki, BBQ &amp; Steak Bandung

Anjani, Astrid Dwi; Ningsih, Caria; Fajri, Ilham

doi:10.17509/gastur.v5i1.22218

Cited by 3 publications

(3 citation statements)

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“…The results of the field analysis description are as follows. Based on the results of the analysis above, the authors designed a strategy matrix that includes determining objectives, processes, and future strategy development (Anjani et al, 2018). To formulate these tactical steps, the first step to be focused on is designing specific business management related to the development of village tourism by designing gastronomic tour packages.…”

Section: Resultsmentioning

confidence: 99%

The Role of Gastronomy Tourism as a Local Community Enablers in Kampung Cikarag, Garut Regency

Rahman,

Wahyuni,

Ainurrohmah

2023

Gastur

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A massive of global trends that affect many sectors including food trends has threatened traditional food existence. In order to inherit a spirit of local wisdom preservation among the young generation, the writers initiated a social experiment at Kampung Cikarag in creating a holistic tourist attraction highlighting the local food and its immersive innovation to urban society. This gastronomy tourism development is carried out in Cikarag Village, Garut Regency in collaboration with the business manager of Villa Sarema and some members of a cooperative. The research method uses descriptive research methods with a qualitative approach. The analysis used is divided into two parts, there are internal factor analysis and external factor analysis which is then assisted by instruments in the form of a SWOT matrix (Strength, Weakness, Opportunity, Threats) and QSPM (Qualitative Planning Srategic Matrix). This program resulted in a recommendation for a gastronomic tourism program, that is "Hayu Mulih ka Desa" as an effort to reintroduce Indonesian food through a trip to Garut.

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Section: Resultsmentioning

confidence: 99%

The Role of Gastronomy Tourism as a Local Community Enablers in Kampung Cikarag, Garut Regency

Rahman,

Wahyuni,

Ainurrohmah

2023

Gastur

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“…Analisis faktor internal merupakan kekuatan dan kelemahan yang dapat dikendalikan, dimana terdiri dari aspek manajemen, keuangan, SDM, pemasaran, sistem informasi, produksi dan operasi [14]. Kemudian analisis faktor eksternal berkaitan dengan peluang dan ancaman dari lingkungan eksternal wisata, yaitu lingkungan makro dan lingkungan mikro [15]. Lingkungan mikro terdiri dari pesaing dan pelanggan, sedangkan lingkungan makro merupakan lingkungan eksternal yang tidak berpengaruh dan berhubungan secara langsung dengan tempat wisata.…”

Section: Hasil Dan Pembahasanunclassified

Hayu Mulih Ka Desa Sebagai Strategi Pengembangan Program Wisata Gastronomi Di Kampung Cikarag Kabupaten Garut

Galikusumah¹,

Nurbayani²,

Rahman³

2023

Jurnal Pengabdian Masyarakat Indonesia

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Era saat ini dinamika dan pengaruh trend makanan barat terus bermunculan di Indonesia, dimana terus menyasar Generasi Millenial dan Z. Hal tersebut dikhawatirkan akan berpengaruh pada eksistensi makanan tradisional khas Indonesia di masa mendatang. Oleh karena keresahan tersebut, peneliti membuat sebuah inovasi baru yang bekerjasama dengan sembilan pemangku kepentingan (nona helix) dalam memperkenalkan kembali kekayaan makanan nusantara melalui pengembangan program Wisata Gastronomi. Pengembangan Wisata Gastronomi ini dilakukan di salah satu pengelola Villa di Kampung Cikarag, Kabupaten Garut. Adapun metode penelitian ini yaitu penelitian deskriptif dengan pendekatan kualitatif. Analisis yang digunakan dibagi menjadi dua bagian, yaitu analisis faktor internal dan analisis faktor eksternal yang kemudian dibantu dengan analisis SWOT (Strenght, Weakness, Opportunity, Threats) dan QSPM (Qualitative Planning Srategic Matrix). Program pengabdian ini menghasilkan sebuah rekomendasi program wisata gastronomi “Hayu Mulih ka Desa” sebagai upaya dalam mengenalkan kembali makanan nusantara melalui trip di Garut. Cakupan wisata gastronomi ini memiliki alur seni kuliner yang menarik, sehingga tidak hanya melihat makanan dari segi pemenuhan kebutuhan fisiologis saja, tetapi memperlihatkan proses hulu ke hilir pengolahan suatu makanan sebagai komponen budaya dan cakupan aset daerah yang dimiliki. Sehingga pengembangan yang dilakukan secara konstruktif membentuk citra yang unik dan menarik bagi sebuah destinasi wisata di daerah.

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“…Strategi diperlukan dalam hal penetapan tujuan dan sasaran jangka panjang perusahaan untuk mengembangkan usahanya dan memperbesar keuntungan (Forijati, 2019). Pengembangan bisnis diperlukan untuk menciptakan nilai jangka panjang sebuah perusahaan dari konsumen, pasar dan relasi (Anjani et al 2017).…”

Section: Pendahuluanunclassified

Strategi dan Model Bisnis Usaha Kuliner Pasca Pandemi: Studi Kasus Rumah Makan XYZ

Anggundari¹,

Suroso

Setiawan³

2023

jabm

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XYZ restaurant is a restaurant that serves the main menu of rice and chicken soup. In carrying out its business activities, XYZ restaurant faces various obstacles, such as the trend of a significant decline in turnover. Restaurant owners are forced to evaluate their business activities in light of the current conditions, namely the new normal. This study aims to design a business strategy and formulate a new business model for XYZ restaurant. The research was conducted using qualitative methods. The type of data collected consists of primary and secondary data, with data collection methods carried out through interviews, questionnaires, and literature studies. The approach is carried out through analysis of the business model canvas, analysis of internal and external environmental factors, the IE matrix, and the SWOT matrix. The results of this research are strategies that can be implemented by XYZ restaurants and the results of formulating a new business model for XYZ restaurants. The strategies that can be implemented are building effective relationships and communication with customers, optimizing the use of digital marketing, adding a variety of food and beverage menus, improving product and service quality, seeking and adding collaboration partners, clarifying employee SOPs, and improving the quality of human resources. In the new business model, there are nine elements added to the business model canvas. The XYZ restaurant is deemed to need to implement a strategy and make improvements to its business model so that it can survive amidst high competition in the culinary industry in Bogor City.

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Strategi Pengembangan Bisnis Rumah Makan Ganbatte Suki, BBQ & Steak Bandung

Cited by 3 publications

References 0 publications

The Role of Gastronomy Tourism as a Local Community Enablers in Kampung Cikarag, Garut Regency

The Role of Gastronomy Tourism as a Local Community Enablers in Kampung Cikarag, Garut Regency

Hayu Mulih Ka Desa Sebagai Strategi Pengembangan Program Wisata Gastronomi Di Kampung Cikarag Kabupaten Garut

Strategi dan Model Bisnis Usaha Kuliner Pasca Pandemi: Studi Kasus Rumah Makan XYZ

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