Strategi Pengelolaan Media Digital Newcomer Suara.Com Ditengah Arus Konvergensi

Abstract

The development of mass media in facing the digital era is the impact of the internet which provides practical and theoretical changes. While the internet has encouraged the performance of new media, as can be seen by the digitalisation of enormous content. The type of media that is a suitable solution for the media business competition is the new media. Suara.com is one of the digital media that is capable to have its existence in the convergence era without having to go through a transformation process. In this study, theories about online media management theory by Eli M Noam. Convergence by Grant are discussed. Eli M Noam explained the content creation, distribution platform, and technology devices. This study uses a constructive paradigm qualitative approach which is specified as descriptive qualitative. The method used is a case study with interview, documentation and observation methods. Then to check the validity of the data, technical triangulation was carried out.The strategy was practical strategy applied in an adaptive manner which is content, creativity, collaboration, curation, community, and technology. In its content distribution, suara.com widely uses canal in social media; utilises IT for content distribution; empowers influencers and other networking partners in a community; and expands to various regions in Indonesia. In addition, Suara.com has non-media platforms such as e-commerce and advertising platforms.