Abstract:Penelitian ini bertujuan untuk mengkaji (1) faktor-faktor dominan (perilaku konsumen) dalam keputusan pembelian Sale Pisang (2) Bagaimana Strategi Pemasaran Yang Digunakan Pedagang Dalam Memasarkan pisang sale. Masalah yang dihadapi oleh pedagang pisang sale di Sentra Oleh-Oleh 12 SAUDARA yaitu strategi dalam memasarkan pisang salenya kurang efektif. Dengan permasalahan yang dihadapi para pedagang pisang sale di sentra oleh-oleh 12 SAUDARA curup kabupaten rejang lebong tersebut, tentu pedagang pisang sale ha… Show more
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