Strategi Pemasaran Perguruan Tinggi Pada Institut Agama Islam Negeri (IAIN) Palu

Malarangan, Hilal; Salim, Mohammad Taufiq; Haekal, Ahmad

doi:10.24239/jiebi.v2i2.33.75-88

Cited by 5 publications

(6 citation statements)

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“…Meanwhile, according to Romli (2020) marketing collaboration with technology can increase company sales. The same thing was also stated by Malarangan, et al (2020) that the use of technology in marketing is an advantage that can maintain and increase market share indefinitely.…”

Section: Theorymentioning

confidence: 72%

The Effectiveness Of Application Of Marketing Strategies In Private Higher Education

Nuriadi¹

2021

jmh

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For private higher education institutions, education is an educational service. Therefore, there needs to be a measurable effort in finding students. One common way of doing this is by implementing a marketing mix. Starting from publications, promotions, and the application of affordable educational costs, as well as various educational facilities. Based on this, this study was conducted to reveal the effectiveness of implementing marketing strategies in private higher education in Banten Province. The strategic step in answering the objectives of this research is to use a qualitative approach and descriptive analysis. The unit of analysis was students, and research data was obtained through a simple random distribution of questionnaires. The results showed that the background/characteristics of the students greatly influenced the marketing strategy model used. Thus, universities need to conduct research on student profiles comprehensively, from demographics to the presence of other universities. The price penetration strategy is the most dominant factor for the urban market, in the lower-middle class category. Thus, the main key in the effectiveness of implementing a private higher education marketing strategy is the affordability of education costs.

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Section: Theorymentioning

confidence: 72%

The Effectiveness Of Application Of Marketing Strategies In Private Higher Education

Nuriadi¹

2021

jmh

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“…Higher education has a big share and is at the same time challenged in responding to this fast development. (Malarangan et al, 2020). One of the factors of national excellence is the availability of Human Resources who master science and technology in large quantities, quality and have adequate purchasing power resulting from educational institutions which will encourage the growth of science-based industries that can absorb productive labor, which can produce goods, services and products that are highly competitive.…”

Section: Resultsmentioning

confidence: 99%

“…The marketing concept used (Malarangan et al, 2020) in their research at the IAIN Palu campus is a promotional strategy concept where promotion is one of the determining factors for the success of a marketing program in higher education institutions. Promotion is essentially all activities intended to convey or communicate a product to the target market, to provide information about its features, uses, and most importantly about its existence, to change attitudes or to encourage consumers to buy it (Nawawi & Hadari, 1990).…”

Section: Resultsmentioning

confidence: 99%

Quality Improvement Strategy for Strengthening Higher Education Competitiveness (Studies at the College of Economics in East Java)

Fariz

2022

Khazanah Hukum

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The challenge for Indonesia in the current era is to prepare itself for economic, business and education activities. One of them is strengthening the competitiveness of higher education, by increasing its quality. The purpose of this study was to analyze and obtain an overview of strategies regarding Quality Improvement for Strengthening Higher Education Competitiveness (Studies at the College of Economics in East Java). The method used in this research is descriptive method with a qualitative approach. The results showed that the implementation of academic services carried out by all components of college including lecturers, staff and academic staff showed a change towards better improvement, in terms of human resource management, as well as supporting facilities that support the implementation of improving the quality of academic services. Higher education institutions need to control the quality of activities carried out at stages in the management process which include input, process, output and stakeholder satisfaction. Service quality improvement can be implemented by implementing the service quality management process, improving and strengthening the curriculum, updating and improving learning facilities, improving quality qualifications and the number of human resources tailored to the needs in college.

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“…Bisnis kuliner yang popular dan memiliki banyak pelanggan dari berbagai kalangan usia adalah coffee shop. Kedai kopi atau coffee shop adalah tempat dengan konsep yang cozy (nyaman) yang menyediakan berbagai jenis minuman kopi dan beragam menu makanan atau minuman lain (Muawanah, 2019). Hasil riset TOFFIN tahun 2019, perusahaan penyedia solusi bisnis barang dan jasa di industri hotel, restoran dan kafe, bersama majalah MIX MarComm mencatat jumlah kedai kopi di Indonesia pada Agustus 2019 mencapai lebih dari 2.950 gerai, meningkat hampir tiga kali lipat dari 2016 (Kurniawan et al, 2017).…”

Section: Pendahuluanunclassified

Strategi Pengembangan Kedai Kopi Sanggabuana pada BUMDes Buana Mekar di Kecamatan Tegalwaru Kabupaten Karawang

Safya,

Muharam,

Yusiana

2024

ma. mimb. agribisnis. jurnal. pemikir. masy. ilm. berwawasan. a

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memiliki permasalahan utama mengenai ketidakstabilan omset yang diakibatkan oleh sepinya pengunjung. Kedai ini memiliki banyak kendala internal dan eksternal, tetapi berpotensi untuk dikembangkan. Tujuan penelitian ini untuk mengidentifikasi faktor-faktor utama (kekuatan, kelemahan, peluang dan ancaman), merumuskan alternatif strategi, dan menentukan prioritas strategi. Penelitian ini adalah penelitian kualitatif dan kuantitatif dengan menggunakan teknik purposive sampling. Data yang digunakan merupakan data primer dan data sekunder. Data primer diperoleh dari wawancara dan pengisian kuesioner oleh 16 orang responden (Kepala Kedai, Ketua dan Bendahara BUMDes, Kepala Desa Mekarbuana, pegawai kedai dan konsumen). Data sekunder diperoleh dari Badan Pusat Statistik dan Pemerintah Desa Mekarbuana. Teknik analisis data yang digunakan adalah matriks IFE, matriks EFE, matriks SWOT, dan matriks QSPM. Hasil analisis menunjukkan bahwa kekuatan utama adalah produk berasal dari biji kopi organik yang berkualitas dan pelayanan ramah terhadap konsumen (0,25), kelemahan utama adalah menu belum bervariasi dan tidak ada menu pendamping serta manajemen data dan keuangan kurang baik (0,09), peluang utama adalah menjadi produk khas Karawang (0,30), dan ancaman utama adalah pesaing menawarkan menu yang lebih bervariasi dan tempat yang lebih menarik (0,26). Terdapat 9 alternatif strategi dan prioritas strategi yang dapat diimplementasikan adalah mengembangkan konsep kedai kopi yang lebih kekinian dan menambahkan papan nama dengan skor 6,04.

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Strategi Pemasaran Perguruan Tinggi Pada Institut Agama Islam Negeri (IAIN) Palu

Cited by 5 publications

References 0 publications

The Effectiveness Of Application Of Marketing Strategies In Private Higher Education

The Effectiveness Of Application Of Marketing Strategies In Private Higher Education

Quality Improvement Strategy for Strengthening Higher Education Competitiveness (Studies at the College of Economics in East Java)

Strategi Pengembangan Kedai Kopi Sanggabuana pada BUMDes Buana Mekar di Kecamatan Tegalwaru Kabupaten Karawang

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