Strategi Pemasaran Digital Sentra Batik Tulis di Desa Trusmi Plered Kota Cirebon
Devi Yulia,
Devi Ananda,
Alvy Rifki Anggriana
et al.
Abstract:Penelitian ini bertujuan mengidentifikasi dan menganalisis strategi pemasaran digital yang diterapkan oleh sentra Batik Tulis di Desa Trusmi Plered, Cirebon. Dengan pendekatan marketing mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence), penelitian ini mengeksplorasi bagaimana elemen-elemen tersebut dapat dioptimalkan untuk meningkatkan daya saing dan keberlanjutan usaha batik tulis. Hasil penelitian menunjukkan bahwa produk berkualitas tinggi, harga yang sesuai dengan nilai seni, pe… Show more
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