Strategi Komunikasi Pengelolaan Zakat, Infak, dan Sedekah (ZIS) Melalui Media Sosial

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana Strategi komunikasi pengelolaan Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli (LAZNAS DT Peduli). Metode penelitian yang digunakan adalah metode deskriptif dengan jenis pendekatan kualitatif. Setelah melakukan penelitian, dapat disimpulkan bahwa strategi komunikasi pengelolaan Zakat, Infak, dan Sedekah (ZIS) melalui media sosial di Lembaga Amil Zakat Nasional Daarut Tauhiid Peduli cukup berhasil. Hal ini nampak pada grafik yang terus meningakat sampai dengan akhir September 2017, bahwa dana donasi online ke DT Peduli terhimpun sebesar Rp. 8,44 Milyar. The purpose of this study was to determine (1) the strategy of managing Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution (LAZNAS DT Peduli) (2) Communication on Zakat, Infaq, and Alms (ZIS) Management in Daarut Tauhiid Peduli National Institute of Zakat (LAZNAS DT Peduli) (3) Results of the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institute (LAZNAS DT Peduli). The research method used is descriptive method with a type of qualitative approach. After conducting research, it can be concluded that the communication strategy for the management of Zakat, Infaq, and Alms (ZIS) through social media at the Daarut Tauhiid Peduli National Zakat Institution is quite successful. This is evident on the graph that continues to increase until the end of September 2017, that the online donation fund to DT Peduli is collected in the amount of Rp. 8.44 Billion.

Public Relations as Da'wah Communication Strategies In Economic Empowerment of Islamic Communities

“…The reason for channeling such as this is not prohibited but strategically lacks a significant impact on poverty alleviation because generally it is direct giving, where funds are direct. [6]…”

“…[12] This communication style facilitates communication actions within the organization, because this style is effective in maintaining cooperation and empathy between employees. [6] Da'wah communication strategy is a combination of communication planning and management to achieve a goal. Another opinion, communication strategy is a mindset in planning an activity to change the nature, attitude of public opinion (communicant, audience, or mad'u) on a broad basis through the delivery of ideas.…”

“…Among the four pillars, the economy is the most important pillar considering that DT Peduli is an Amil Zakat institution that manages Zakat, Infaq and Alms funds as the source of the entire four pillar program. [6] When the economy is able to sustain the other three pillars, DT Peduli program will be very beneficial for the community in implementing a real program. In its implementation, economic empowerment is carried out through the communication strategy.…”

“…In its implementation, LAZNAS receives the mandate of zakat, infaq, alms (ZIS) funds from Donors / Muzakki (zakat givers), should distribute to Mustahik (zakat recipients) in the form of programs or empowerment. [6] This means that the available funds are not only distributed in the form of charity. DT Peduli provides a long-term program and can be rolled out for other Mustahik.…”

“…The role of Public Relations is important in this long process. [3] Seeing the activities that have been carried out by DT Peduli Metro City in functioning zakat and alms as well as its role as one of the strategies in the welfare of the community, it is necessary to study scientifically how the role of Public Relations as Da [6] Several problems found regarding the implementation the strategy da'wah program information and the implementation in the community. The success of the da'wah program effectively is largely determined by the communication strategy.If there is no good and effective communication strategy, it will have a negative effect.…”