2022
DOI: 10.24912/ki.v1i2.15588
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Strategi Komunikasi Pemasaran dalam Industri Miyak Sawit di Bangka (Studi Kasus PT. Mitra Agro Sembada)

Abstract: Processing and plantation of oil palm is one of the important indicators of the Indonesian economy. It is also a job-generating industry. PT Mitra Agro Sembada is a company in the palm oil industry which is relatively new, so marketing communication plays an important role for. This marketing team will help develop the company to create excellence. This study aims to determine the marketing communication strategy of PT. Mitra Agro Sembada. The research was conducted with a qualitative descriptive approach and … Show more

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